Description
This document provides a holistic approach for undertaking strategic planning. While covering the traditional strategic planning approach, the document touches on adaptations that may be used in an unpredictable environment.
Contents:
1. Strategic Planning Overview
– Key questions and associated stages
– Key stages and associated elements
– Adaptation in an unpredictable environment
– Strategy approaches
2. Strategic Planning Process
– Main planning phases
– Breakdown of main phases
– Key planning activities and methods
– Typical timeline for traditional strategic planning
3. Strategic Intent
– Key elements of the Strategic Direction Statement
– Strategy and culture
– Goals vs objectives
– Big Hairy Audacious Goal (BHAG)
– Big Hairy Audacious Goal (BHAG) – examples
4. Stakeholder Analysis
– Mapping the key stakeholders
5. Internal Analysis
– Sources of competitive advantage
– VRIO analysis
– Porter’s value chain
6. Environmental Analysis
– PEST analysis sample factors
– PEST analysis factors – summary slide
– PESTEL analysis sample factors
– PESTEL analysis factors – summary slide
– Impact/uncertainty matrix
– Scenario identification
– Identified key scenarios descriptions – summary slide
7. Industry Analysis
– Porter’s five forces analysis
– Porter’s five forces analysis – key factors to consider
– Porter’s five forces analysis – summary slide
– Industry life cycle
– Industry life cycle with Porter’s five forces
8. Market Analysis
– The BCG portfolio matrix
– The BCG portfolio matrix with characteristics
– The BCG portfolio matrix – plotted
– McKinsey/GE matrix
– McKinsey/GE matrix – potential actions
– McKinsey/GE matrix – plotted
9. Competitor Analysis
– Competitor identification
– Competitive benchmarking by relevant industry indicators
– Competitive profile matrix (CPM)
10. Strategic Synthesis
– Situation analysis drives strategy formulation and plans
– SWOT analysis – key elements and actions
– SWOT analysis – key questions to consider
– SWOT analysis – potential factors to consider
– SWOT analysis – summary slide
– Internal Factor Evaluation (IFE) matrix
– External Factor Evaluation (EFE) matrix
11. Strategy Formulation
– Strategy levels – a typical large company
– Strategy levels – a typical small company
– Porter’s generic strategies
– Strategy types
– SPACE matrix
– Ansoff’s matrix
– Ansoff’s matrix – potential actions
– Blue ocean strategy
– Risk management process
– Risk rating matrix
– Risks and contingencies
12. Strategy Implementation
– McKinsey 7S model
– Balanced scorecard
– Balanced scorecard – cause and effect
– Balanced scorecard – cascading strategies and objectives
– Strategy map – strategic theme
– Strategy map – sample objective, measures, targets and initiatives
– Objectives vs goals
– Objectives – SMART
– Initiative action plan
